The owners of the Kaley House Bed and Breakfast at Red Cloud spent nearly two decades meticulously restoring the 1885 Victorian home before opening it as a bed and breakfast two years ago. We designed a logo for the historic home, which was originally owned by a family with a notable business law practice in south central Nebraska. If you find yourself needing a place to stay in the Republican River Valley (perhaps for one of Red Cloud’s Willa Cather conferences), be sure to look them up. The home is beautiful.

We wanted to show a little bit of the process behind the mark. After a bunch of sketching, we reduced the logo to a simplified version of the home based on historic and contemporary photographs, carefully drawn on a tight grid.