The Blog


Urban Restorative branding

We recently finished up a logo and website build for Urban Restorative, an Omaha home restoration business. The client wanted a mark and typography that matched the early 20th-century homes she specializes in restoring. So we started by digging through Landmark Heritage Preservation Commission’s excellent archive of building blueprints and culled all of the nice vintage type we could find.

From there, we settled on typography from the cover of a brochure prolific Omaha architect Everett S. Dodds published in the mid-1910s.

From there, it was a matter of reviving the hand lettering from the brochure. But with a little graph paper and patience, it’s pretty easy to break down the letter forms.

After that, it was a matter of creating a logomark based on the patterns of this salvaged door escutcheon.

After piecing all of the elements together, we ended up with a unique logo with a nod toward the history the client works to restore and preserve.

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