Category: Illustration

HPS’s most fun project of the early part of 2017 has been a series of six full-page illustrations featuring more than 60 Omaha landmark buildings for The Omaha World-Herald‘s annual Outlook section. The goal was to use uniform, thin stroke weights to create a heavy image with lots of contrast. Similarly, the buildings were simplified elements in a sea of dense pattern and detail. The very simple color scheme (four colors: blue, green, black and grey) kept things from getting too noisy, and also suited the newsprint background. Even the slight shifts in registration help its simple, lo-fi but highly detailed look.

A few highlights from the lot.

Transmississippi Exposition Arch of the States

Warren Buffett’s home

UNMC Medicine Fred and Pamela Buffett Cancer Center

Plattsmouth’s Carnegie Public Library

Omaha Central High School

Creighton University Administration Building

Dundee Theater

Dundee Elementary

Mercer Block No. 3 (M’s Pub and Nouvelle Eve)

Mutual of Omaha

Storz Mansion

Vinton Theater

Henry Doorly Zoo

With the (very long) 2016 election season closing in the next 36 hours or so (we hope), and with a seemingly universal disdain for the process, we look back at a Hail Varsity project from the spring, in primary season. Each year the publication conducts an informal survey of Husker fans, and with stumping and polling and voting on everyone’s minds, we decided to present the data in a Nate-Silver-meets-ESPN-Magazine sort of way.

We produced campaign buttons for Huskers heroes of the past, largely based on the designs of historic pinbacks from the past century. Then we designed survey data with the same visual vocabulary you’d see on political sites.

While we encourage everyone to vote, it’s inadvisable to write-in Tommie Frazier (compelling though it may be).
















Hail Varsity poster design

With three weeks left until the start of the college football season, it’s time again for the release of Hail Varsity’s annual schedule poster. This year I illustrated the facade of West Stadium. You can find your copied at select retailers around Lincoln and Omaha, but the best and easiest way to get your hands on one is to plunk down a buck here (seriously, ONE dollar). While you’re there, check out the other other sweet merchandise before the season starts.

Hail Varsity Firmly Rooted cover

On short notice a few weeks ago, we were tasked with coming up with a plan B cover option for in issue of Hail Varsity whose deadline was rapidly approaching. Such is the nature of magazine publishing. While stressful, it’s at the same time one of the most fun situations to be in. Time ticking down, you have to come up with and execute a killer idea. Out came the glue, construction paper and Xacto blades, and we went to work. The story was about the families of brothers who have passed through the Huskers’ football locker room, so we went with a family tree approach. It took all of the twelve hours available, but was fun to work on for every one of those hours. Big thanks to the guys at Admiral District for photographing the image on 20 minutes notice nearing midnight on a Sunday.

Hail Varsity cover cut paper illustration Hail Varsity cover cut paper illustration

Hail Varsity cover cut paper illustration Hail Varsity cover cut paper illustration

Hail Varsity cover cut paper illustration Hail Varsity cover cut paper illustration

The Blackstone Farnam Festival asked us to be one of this year’s sponsors and to design a poster and a logo for them. They screen printed up nice on some French Speckletone Madero Beach paper.

It was a riot drawing up simplified, gridded versions of every the building on Farnam St. between 35th and 41st Sts.

Blackstone Farnam Festival poster

Blackstone Farnam Festival poster

Blackstone Farnam Festival poster

Blackstone Farnam Festival poster

A video posted by @hanscomparkstudio on

Blackstone Farnam Festival logo

The logo mark is based on Omaha Street signs used in the 1940s, when The Blackstone District, then called West Farnam, was still accessible by streetcar.

Blackstone Farnam Festival logo

Nebraksa Cornhusker football poster

We’re down to three Husker-football-free Saturdays left in the summer. Which means our Hail Varsity schedule posters will be delivered from the printer shortly. At 18″x24″, they’re big enough to cover one entire miserably taupe wall of a cubicle. They should be easy to pick up around Lincoln, or stop by the Hail Varsity World Headquarters in the basement of the old Rock ‘n’ Roll Runza later this week to grab a copy.

NCAA reform Omaha graphic design

The Hail Varsity yearbook is on newsstands now and in the mail to subscribers. Annually, it’s one of Hanscom Park Studio’s most challenging, rewarding and fun projects. It’s a nearly 200-page magazine full of amazing portraits, fantastic writing and a few of my original illustrations. What’s not to love?

One of this year’s longread feature stories (in addition to profiles of De’Mornay Pierson-El and Maliek Collins) is on the need for reform of the NCAA. It’s a difficult concept to illustrate and make visually engaging, but I landed on the idea of a whole mess of pipes channeling money all over the place. And I think it works.

Getting the stippling just right on all of the elements took some real commitment to the look, but I think it was fitting texture given the simple pipes and basic three-color palette of the images.

NCAA reform Omaha graphic design

NCAA reform Omaha graphic design

NCAA reform Omaha graphic design

NCAA reform Omaha graphic design

Things have recently been quiet on while every spare moment is spent on a living and dining room remodel. That hasn’t stopped some fun client work. This issue’s Hail Varsity cover features one of the most fun illustrations I’ve done in while:

Heart Hail Varsity cover

Randy Gregory Hail Varsity cover

As Nebraska continues to do well in Big Ten play, Hail Varsity has had some fun design opportunities. The team is stacked with Kenny Bell (the most charismatic and popular player in a generation), Ameer Abdullah (who has been in the Heisman Trophy race for much of the season) and Randy Gregory (who may well be the No. 1 overall pick in the NFL draft if he leaves school early), among others. We’ve had a good time putting together the past few issues.

Randy Gregory Hail Varsity spread

South Dakota Hail Varsity cover



The past couple weeks we’ve been working on a simple logo for and a detailed drawing of a cool new space: The Pella at Blackstone. The guys over at Iwen Exposures are rehabbing the 100+ year-old Pella Lutheran Church (whose roof was torn off by the 1913 Easter Day Tornado hours after hosting its first service). The chapel will be a rental hall and the basement is going to house some pretty awesome sounding creative spaces. As for the logo, we kept it simple (you can’t go wrong with Emigre’s Brothers), but to add a subtle unique detail, we used one of the trefoils featured prominently on the exterior of the building in the negative space of the “A.”

The asked us to make a digital drawing of the building in addition to logo. This is always one of our favorite things to do.


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Featured graphic design and illustration © 2002-2017 Hanscom Park Studio and/or its clients